Jordan Bell x Schatzii_60s
Role: Director, Producer
Working directly with Schatzii's CEO, I produced a branded content shoot featuring NBA player Jordan Bell. With the athlete available for only two hours, the production had to deliver what would typically require a full-day shoot within a highly compressed schedule.
I developed the production approach, coordinated the crew, and structured the shoot to efficiently capture both video and photography. The result was a multi-format content package Schatzii used across its marketing campaign.
Odd Sox x Von Miller
Role: Director, Producer, Editor
For Odd Sox, I produced a branded content campaign featuring Super Bowl MVP Von Miller. With only a two-to-three-hour production window, the challenge was maximizing both the talent's limited availability and the number of usable deliverables.
Working with a small production team, we captured and produced six videos as well as a photography package during the shoot. I directed production, managed the on-set workflow, conducted the interview with Von, and handled post-production to deliver a cohesive campaign for the brand.
Odd Sox x Lou Williams
Role: Director, Producer, Editor
This branded content project for Odd Sox featured NBA player Lou Williams and became one of the early projects that helped establish Steel Cut Productions' relationship with the brand.
The creative approach focused on letting Williams' personality drive the piece. I shaped the interview and supporting visuals around his perspective, creating a more authentic athlete profile rather than a traditional product-focused commercial.
The project helped open the door to subsequent Odd Sox campaigns, including the company's work with Von Miller.
Schatzii Bullet 2.0
Role: Director, Producer, Editor
Schatzii's Bullet 2.0 campaign required a high-volume content package on a limited production budget. I produced a suite of videos featuring three subjects, including the 90-second hero piece presented here.
The production focused on maximizing the value of every element—location, talent, wardrobe, crew time, and coverage—while creating enough material to support multiple deliverables and marketing applications.
The Olive Press
Role: Director, Producer, Cinematographer, Editor
The Olive Press project was part of a broader relationship we developed with the Cline family, owners of The Olive Press, Cline Cellars, and Jacuzzi Vineyards.
The film combines an interview with Nancy Cline and cinematic coverage of the surrounding landscape and olive-milling process to tell the story of the operation through its people and production environment.
The project was one of several campaigns I produced for the Cline family's businesses during my time at Steel Cut Productions.